The Talent Code: Greatness Isn't Born. It's Grown. Here's How.

Author: Daniel Coyle
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by akkartik   2017-08-19
Mark, if you're reading this, I'd like to suggest the Talent Code (, superior cousin to the more famous Talent Myth (
by qaexl   2017-08-19
"Talent Code", Daniel Coyle.

The book suggests that great talent -- specifically "success" in the athletic / superstar world -- also has environmental factors. There are environment cues that activate subconscious fears. For example, training facilities that train world-class athletes tend to be in the dumps, sending the subconscious cue, "You have to get out of here". Another environmental cue is seeing graduated successes. For example, a soccer talent hub has little kids running around playing soccer, older kids playing pick-up games, amateurs who are trying to make it into the pros, and pros who are both friends and rivals.

In regards to financial success, one environmental fear might be having a deep-seated financial insecurity. For example, Tony Robbins was a successful NLP trainer since he was in his early 20s; he made it big briefly than splurge all of his paper wealth. He didn't actually acquire lasting assets until his first child was born. However, it could be argued that since he grew up poor, seeing his newborn child tied into that insecurity he grew up with.

I have a book recommended by Tim Ferris called "Leap" (Rick Smith, I have not yet finished the book. However, Ferris's review ( was essentially about how some of the biggest successes actually hedged their risks.

I've been setting up a new business right now in real estate. It is very different from what I was used to -- technologies. It is much more people-intensive, and most of the people I am dealing with don't really do emails. (That is changing, but not yet). The fears I usually come up against are the same kind of fears I have the first time I signed LLC paperwork about five years ago. That time, I was physically shaking when I spent three days putting together the operating agreement. The next two business entities I formed were as boring as "going down to the post office and opening up a PO box". My point is, if I try motivating myself with a craving for attention, that's too much of a struggle. That creates paralysis in me. Your mileage may vary.

The hack I'm trying now uses a definition of "courage" that wipes away fear going forward.