The Big Red Fez: How To Make Any Web Site Better

Category: Marketing & Sales
Author: Seth Godin


by bandrami   2018-04-02
Landing pages are awful. In 5 years we're going to be as embarrassed of them as we are now of the mid-oughts' "Skip Intro" buttons.

Landing pages fail at the Big Red Fez[1], and will eventually disappear with all the other attempts at giving the user "an experience" rather than a hypertext document.