The Upside of Irrationality: The Unexpected Benefits of Defying Logic

Category: Mathematics
Author: Dan Ariely


by astrobase_go   2017-09-13
indeed; for those who may not be familiar, see 'behavioral economics' [0] for the ways that known quirks in human reasoning can be used to game consumers. don't buy a house without learning about it.

there are two great books I recommend for those interested: predictably irrational [1] and the upside of irrationality [2]. personally, I think the first is better than the second as a layman's introduction to it.