> Six-Foot Tiger, Three-Foot Cage: Take Charge of Your Health by Taking Charge of Your Mouth
I can't seem to find the book though. I'm really hoping to find a copy online and rip these snake-oil salesmen for the con men they truly are.
Many pseudoscience peddlers like anti-vaxxers have written long, self-aggrandizing books though so I'm not too surprised honestly. It's a good investment on their side; get a bunch of scared, uninformed parents to buy their books.
UPDATE 1: Found it. They really are scumbags... It's called "The Cause and Cure of Malocclusion" Orthotropics Book by "Professor" John Mew
UPDATE 2 I guess the video also serves to sell other books too. Could anyone check to see if the video poster has an Amazon Affiliate Program? I'm guessing the youtuber who posted the video gets some kind of monetary incentive to promote the books.
UPDATE 3 Dr. Felix Liao, the author of one of the books above, is a "holistic doctor"
Here's more about him
There's a reason why the video only lists these books; there are no real studies on this.
UPDATE 4 There's a similar if not the same pseudoscience called "orofacial myofunctional therapy." Actually reading the poorly designed studies, looking up the biases of the researchers, as well as the origins of the journal it was published in are extremely important to determine whether it's a pseudoscience or not. That... and also if they are trying to selling books, courses, memberships, or any other multi-leveling/cult marketing nonsense.
It is a pseudoscience. Orthotropics is a pseduoscience invented and marketed by John and Mike Mew (they're a father & son team). From what I can tell, they have been expelled from the British Orthodontic Society, which is the official medical association for orthodontists in England.
They've been peddling this bullshit for years apparently. Here's a letter/comment from an actual orthodontist in the British Dental Journal:
"During my 25-year career as an orthodontist I have lost count of the number of times Dr Mew has had his controversial views published in the BDJ. Now he has self-published a 354 page book which costs £140, and is of 'limited relevance to the general practitioner or dental student, but specialists will be able to reach their own conclusions..."
And another one....
"Since most orthodontists use functionals, and tongue exercises are likely to have no effect then one can only assume that he is doing the same as everyone else. The problem is that Mr Mew has a theory but nothing else to back it up. Therefore can I please ask of Mr Mew three things: 1) stop proclaiming how right you are, we get the message but I'm afraid it will be ignored until you, 2) publish the details of your orthotropic treatment so we can actually find out what it is, a suitable title would be Orthotropics a step-by-step guide (please don't suggest that I could join the London School of Orthotropics to find out) and last but by no means least, 3) publish some evidence that it works, a double blind clinical trail would be nice but even an audit of 50 sequential cases would do as a start. You may be able to convince a few non-sceptical individuals that you are right but most of us are not prepared to ask our patients to do tongue exercises when they are likely to have no effect and neither should you."
It's complete bs. They took some data and managed to mish-mash it into their pseudoscience. There is no legitimate field called "orthotropics"; they think they're being clever by trying to make it sound like orthodontics, which is an actual medical specialty.
It's Brandolini's Bullshit Asymmetry Principle unfolding right here on reddit; the amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it.
UPDATE 1: They're trying to sell their book about their pseudoscience