Marketing Management (14th Edition)

Author: Philip T. Kotler, Kevin Lane Keller
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Comments

by maroonblazer   2018-10-04
Kotler's "Marketing Management" remains the most definitive text on the practice of marketing.

Many people - including some on HN - mistakenly equate marketing with only advertising or, more broadly, marketing communications. In truth that's only a small portion of the discipline.

https://www.amazon.com/Marketing-Management-14th-Philip-Kotl...