Diffusion of Innovations, 5th Edition

Category: Marketing & Sales
Author: Everett M. Rogers
4.4

Comments

by specialist   2018-11-10
The book Diffusion of Innovations [1962] has a few case studies about that.

https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rog...

This is the seminal book on marketing, social cognition, innovation, etc. It blew my mind. Mostly that we've known this stuff for so long, but apparently must keep rediscovering it.