Diffusion of Innovations, 5th Edition

Category: Marketing & Sales
Author: Everett M. Rogers


by specialist   2018-11-10
The book Diffusion of Innovations [1962] has a few case studies about that.


This is the seminal book on marketing, social cognition, innovation, etc. It blew my mind. Mostly that we've known this stuff for so long, but apparently must keep rediscovering it.