What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Category: Marketing & Sales
Author: Anthony Ulwick
This Month Hacker News 1


by conceptpad   2017-08-19
A better idea is to target the design of your SaaS at an underserved segment of the market with deep pockets and charge a premium. Here's your how-to: https://www.amazon.com/What-Customers-Want-Outcome-Driven-Br...