Influence: The Psychology of Persuasion, Revised Edition

Author: Robert B. Cialdini
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About This Book

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings.


Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.


You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.


by DyslexicAtheist   2018-02-14

  - Nassim N. Taleb: Black Swan and Antifragile[0]
  - Robert Cialdini: Influence: The Psychology of Persuasion[1]
  - Franklin Foer: World Without Mind: The Existential Threat of Big Tech[2]
  - Herbert Marcuse: One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society[3]




by joekim   2017-08-20
Whether or not you have the "right" to be rude, I think the more cordial we are the more we can align around learning through discussion.

If someone is rude to someone who's mistaken that could help them unlearn something, but more likely they will become more entrenched because of consistency principle.

Cialdini talks a lot about consistency principle in his book the "Influence: The Psychology of Persuasion"

by gknoy   2017-08-20
For anyone else who was interested in looking this up on Amazon:

by BeetleB   2017-08-20
>It seems to me that the biggest difference is the extent to which the average internet user gets his content from other internet users (reddit, facebook, twitter, etc) instead of designated content creators with reputations to uphold.

This is as old as humanity, and has always been the case for the majority. See the chapter "Social Proof" in the book "Influence":

by lpolovets   2017-08-19
Category 1:

- Simple Heuristics That Make Use Smart by Gigerenzer, et al. ( I have heard good things about this book but have not read it yet.

Category 2:

- Think Twice by Mauboussin (

- Influence by Cialdini (

Category 3:

- You already mentioned Michalko, but his other book, Thinkertoys, is also very good (

Category 5:

- Switch by the Heath brothers is excellent (

by ShabbyDoo   2017-08-19
I'm reading this book now but prefer Caldini's _Influence_ ( because it takes a more systematic approach to understanding what persuades others. For example, a chapter is dedicated to "social proof" and relevant experiments showing its power and subtleties are discussed.
by mherdeg   2017-08-19
Something about the human instinct to pattern-match compels me to point out that this is the "reciprocity" principle of influence spelled out by Cialdini's 1984 book "Influence: The Psychology of Persuasion", .
by UptightDowntown   2017-08-19

Oh wow, great question :)


Gyorgy Kepes - The Language of Vision . The language feels kind of stilted and excessively formal by today's standards, making the book a bit of a slog, but the contents of the book make up for it. It's a very rewarding read.

Make sure you also get a good grounding in Gestalt principles. I don't have a book to recommend for that, but there's a lot of good online articles about them. Just google Gestalt design.

Also consider behavioral psychology, since it'll give you a lot of insights that are useful in design. You probably know some of the classics of that genre:

Predictably Irrational

Thinking, Fast and Slow

Influence: The Psychology of Persuasion


We also might be able to give you more info if you tell us what specifically you're hoping to learn and what kind of design you're most interested in.

by narakhan   2017-08-19

Don't know specifics of what you're after, so I'll shotgun you with links:

Hopefully something was to your liking.

Note: An active /r/rational book-club would be awesome. Community analysis would help to improve our definition of rational fiction; as well as improving our rational reading skills.

by dognitive-cissonance   2017-08-19

A few book recommendations if you're a reader (btw, you can get these USED super cheap).

How to Win Friends & Influence People - Dale Carnegie

The Definitive Book of Body Language: The Hidden Meaning Behind People's Gestures and Expressions - Barbara and Allan Pease

Influence: The Psychology of Persuasion - Robert B. Cialdini

These three books went a LONG way toward making me a much more likable, personable, and conversational person.

The advice in How To Win Friends and Influence People is absolutely STELLAR and so simple that anyone can apply it.

And paying attention to people's body language -- once you get GOOD at it -- can give you a hidden window into what they may be thinking at a given time, which can help you to make adjustments on the fly with how you interact with others.

And in Influence: The Psychology of Persuasion, that's when you really get into the nitty gritty details of so many of the reasons why it is people do what it is they do. This information can certainly used for unethical purposes to further your interests, but instead I recommend that you use it for good and for beneficial reasons instead.

Seriously, READ these and your problem with interacting with others will be WELL on its way to being solved!