The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Author: Thomas T. Nagle, John E. Hogan, Joseph Zale


by skmurphy   2021-01-07
This is a complex question. Pricing is how you capture the value that your product creates for your customers. Probably the best book on pricing is Thomas Nagle's "Strategy and Tactics of Pricing Profitably. Mark Stiving's Impact Pricing is also quite good

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