Born to Buy: The Commercialized Child and the New Consumer Culture

Category: Marketing & Sales
Author: Juliet B. Schor
4.0

Comments

by brudgers   2017-12-15
It depends on what you mean by "old fashioned TV." Until the 1990's advertising for products for children primarily was structured around the "Gatekeeper Model." The advertisement was focused on selling the product to both the child and their parents. In A Christmas Story Ralphie is asking adults for the Red Ryder. He even pens an essay to provide a reasoned case. He grudgingly lives with "You'll put your eye out, kid" as having legitimacy.

In the 1990's advertisers started marketing directly to children in a different way. Recommend, Born to Buy: The Commercialized Child and the New Consumer Culture

https://www.amazon.com/Born-Buy-Commercialized-Consumer-Cult...