Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Category: Marketing & Sales
Author: W. Chan Kim, Renee Mauborgne
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Comments

by abawany   2018-11-10
I understand this to mean that the blue ocean opportunity is one where competition is scarce while a red ocean opportunity is one where competition is fierce and margins are tight [1].

https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Compe...