Made to Stick: Why Some Ideas Survive and Others Die

Author: Chip Heath, Dan Heath
All Hacker News 7


by maroonblazer   2020-05-28
"Made to Stick" I found to be a good book on storytelling. It doesn't position it as "storytelling" per se but more generally about how to communicate ideas in a way that captivate audiences, however large or small.

by dpiers   2017-08-20
I asked myself the same question around 6 months ago, so I talked to the most talented designer I know and asked him for a list of the most influential books he had read whilst developing his skills.

Here is the list, in the order he recommended reading them:

Creative Process:

Design Thinking:


Spatial Relationships - Grids:


Color Theory: Experience/dp/0471289280/

Branding 101:

I've been making my way through the list, and it is amazing how much my approach to design has changed. Before I was winging it and was never really sure if I was making something that would look good, but now I feel like I have a solid foundation to build on.

by richesh   2017-08-20
Made to Stick: Why Some Ideas Survive and Others Die

by seanlinehan   2017-08-20
About a year ago I starting becoming incredibly interested in making ideas spread. I decided to read books on how to present myself and my ideas in a way that builds my own credibility, trustworthiness, and helps people to take on my ideas.

If you are interested in these things, I highly recommend Made to Stick by the Heath Brothers [1]. It focuses on the SUCCESs framework:

S - Short

U - Unexpected

C - Credible

C - Concrete

E - Emotional

S - Stories

They elaborate in excellent detail on each of these ideas and the acronym that they coined is a perfect example.

In terms of building your own credibility, I suggest reading How to Win Friends and Influence People by Dale Carnegie. [2] This book is instrumental in understanding the basic concepts that can have a material impact on your life. I think that Autobiography of Ben Franklin [3] teaches a few key lessons in the use of diffidence that harmonizes well with Carnegie's ideas.