My thoughts exactly. One of the reasons I pointed out that the Character Sheets amazon link also has Brdgm edition which if they're these Character Sheets listed on dnd.wizards.com they would be for the P&P game and not a board game. They both also have the same release date so I wouldn't be surprised if they were the same product.
I wonder if they'll remove the brdgm edition tag when the product actually comes out and that tag is only to throw us off the scent or because Hasboro owns WotC.
there are actually 4 new products with ISBN:
0786966181 - https://toptalkedbooks.com/amzn/0786966181
078696619X - https://toptalkedbooks.com/amzn/078696619X
0786966203 - https://toptalkedbooks.com/amzn/0786966203
0786966211 - https://toptalkedbooks.com/amzn/0786966211
the dates are: 20 Jun/18 Jul/19 Sep/17 Oct
Looks like they're grabbing ISBNs ahead of time or something.
There's a few more: