About This Book
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
For the uninitiated - 'Hooked - how to make habit forming products' is on pretty much every start-up's bookshelf in Silicone Valley.
https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
> it's like they think i'm only on their site to earn rubies
They're nudging you for continuous interaction. The idea is to get you to make it a routine.
Relevant book recommendation:
https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
It would go over:
1. Rhetoric
2. Historical methods of propaganda
3. How propaganda spreads
4. "Virality in communication networks" (https://www.amazon.com/Hooked-How-Build-Habit-Forming-Produc...)
5. Gossip
6. Tactics of Manipulation (48 laws of power is a good recording of this)
7. Strategizing on cognitive basis.
4.7 out of 5 stars on Amazon after 1,100 reviews.
From the description:
"... by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging."
Link: https://www.amazon.com/Hooked-Build-Habit-Forming-Products/d...
We build 'addictive' products by design. Our children should be protected. I'm in the process of saying 'No' to my kids requests for phones and access to online services.
It actually made me LOL. Sounds like someone read https://www.amazon.com/Hooked-How-Build-Habit-Forming-Produc... and tried to apply gained knowledge to a door lock.
https://www.amazon.com/Hooked-How-Build-Habit-Forming-Produc...
https://www.theatlantic.com/technology/archive/2017/07/what-...