Building Successful Online Communities: Evidence-Based Social Design (The MIT Press)

Author: Robert E. Kraut, Paul Resnick, Yan Chen


by Alex3917   2022-04-07
That's hard to answer because there are so many different types of books. E.g. I like this one a lot, it's basically a summary of the most important academic papers about what makes online communities successful:

But I also like Seth Godin's books a lot, e.g. All Marketers Are Liars, Free Prize Inside, and Purple Cow.

A lot of my reading on web stuff has been vaguely in those categories though, in terms of either academic research, academic theory, digital ethnography stuff, psychology and sociology, marketing theory/praxis, plus whatever I've read on design and UX.

I would say the single book that founders in the tech industry would benefit from reading the most is probably Punished By Rewards by Alfie Kohn. I feel like every other startup puts themselves out of business by fucking up on the super basic things that book discusses. I end up having to explain it to people all the time.