Now we’re not saying that size matters, but 2018 was an impressively big year for Pornhub and its users. Visits to Pornhub totaled 33.5 billion over the course of 2018, an increase of 5 billion visits over 2017. That equates to a daily average of 92 million visitors and at the time of this writing, Pornhub’s daily visits now exceed 100 million.
2018 saw Pornhub’s average visit duration grow by 14 seconds to 10 minutes and 13 seconds.
"Buying local" is the kind of thing everyone is in favor of and no one actually does. Well, okay, not "no one," but far fewer than favor it in theory. Like "giving up Facebook," "switching to Linux" and "always using a condom," the number of people who make the claim in order to signal something about themselves is much smaller than the number actually engaging a behavior.
See further Seth Stephens-Davidowitz, Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are ( https://www.amazon.com/Everybody-Lies-Internet-About-Really/... ).