Traction: How Any Startup Can Achieve Explosive Customer Growth

Category: Finance
Author: Gabriel Weinberg, Justin Mares
This Year Hacker News 3
This Month Hacker News 1


by manv1   2022-10-19
There are a lot of misconceptions about sales, especially from people that don't sell. A lot of that is because Hollywood and TV enjoy presenting people as shyster salespeople.

Essentially, the first thing to remember is that you're there to help them make money. Believe that, and your job is easier. Think of yourself as someone who just found this great service and they should use it because it'll make their lives easier/better/etc.

But first, you have to find your customers. Who are they? Where are they? How do you get to them?

That's what this book is for:

Then how do you talk to them? Why should they trust you? This is one book that might help with that:

Small businesses are hard to reach and hard to sell to. But if you get enough of them they become an impenetrable moat that will allow you to get revenue forever.

As other people have said, you may have done stuff in the wrong order. But there are plenty of startups that have done "if you build it they will come." It just costs more. I mean, you need to sell something!

You obviously built it with a customer's needs in mind. Who was that customer? A friend? Your business? That should be part of your marketing story.

Good luck!

by notoriousarun   2021-02-18
> "Anyone--founders, managers, and executives--trying to break through to new customers can use this smart, ambitious book." -- Eric Ries


by DeanWormer   2020-12-14
I enjoyed Traction

It's written by the founder of DuckDuckGo and he talks through all the different potential marketing channels and how to choose what's best for your company.

I thought it was pretty actionable and there wasn't much "fluff".

by derekmh   2020-11-04
There is a good book on this called “Traction” by Gabriel Weinberg (the founder of DuckDuckGo) where he outlines 19 “channels” for getting traction [1]. I’ve also seen the guy from FPU [2] do a good job at extending this list.

Also, why is nobody focusing on unsuccessful “growth strategies”? I’ve often learned more from people who failed at something and told me 10 things to be aware of vs. someone who succeeded and didn’t recognize the role luck played in their success.



by avichalp   2019-05-30
Everything by Patio11 [0]. Traction by Gabriel Weinberg [1]. Also, see IndieHackers community [2] if you are interested bootstrapping.



by activatedgeek   2018-01-07
The website that goes along with the book
by DeanWormer   2017-12-23
This is the one that's usually recommended here. It's a great book!
by iridium   2017-10-24
Have you read the book Traction yet? It provides a very usable growth framework. More importantly, It also allows you to start thinking of marketing as a testable iterative process, and this simple change in mindset can do wonders for the engineer/hacker.