I enjoyed Traction https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...
It's written by the founder of DuckDuckGo and he talks through all the different potential marketing channels and how to choose what's best for your company.
I thought it was pretty actionable and there wasn't much "fluff".
There is a good book on this called “Traction” by Gabriel Weinberg (the founder of DuckDuckGo) where he outlines 19 “channels” for getting traction [1]. I’ve also seen the guy from FPU [2] do a good job at extending this list.
Also, why is nobody focusing on unsuccessful “growth strategies”? I’ve often learned more from people who failed at something and told me 10 things to be aware of vs. someone who succeeded and didn’t recognize the role luck played in their success.
Have you read the book Traction yet? It provides a very usable growth framework. More importantly, It also allows you to start thinking of marketing as a testable iterative process, and this simple change in mindset can do wonders for the engineer/hacker.
> https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...
It's written by the founder of DuckDuckGo and he talks through all the different potential marketing channels and how to choose what's best for your company.
I thought it was pretty actionable and there wasn't much "fluff".
Also, why is nobody focusing on unsuccessful “growth strategies”? I’ve often learned more from people who failed at something and told me 10 things to be aware of vs. someone who succeeded and didn’t recognize the role luck played in their success.
[1] https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...
[2] https://firstpayingusers.com
[0] https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...
[2] https://www.indiehackers.com/
https://www.amazon.com/gp/product/1591848369/ref=as_li_tl?ie...