Traction: How Any Startup Can Achieve Explosive Customer Growth

Category: Finance
Author: Gabriel Weinberg, Justin Mares
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by notoriousarun   2021-02-18
> "Anyone--founders, managers, and executives--trying to break through to new customers can use this smart, ambitious book." -- Eric Ries


by DeanWormer   2020-12-14
I enjoyed Traction

It's written by the founder of DuckDuckGo and he talks through all the different potential marketing channels and how to choose what's best for your company.

I thought it was pretty actionable and there wasn't much "fluff".

by derekmh   2020-11-04
There is a good book on this called “Traction” by Gabriel Weinberg (the founder of DuckDuckGo) where he outlines 19 “channels” for getting traction [1]. I’ve also seen the guy from FPU [2] do a good job at extending this list.

Also, why is nobody focusing on unsuccessful “growth strategies”? I’ve often learned more from people who failed at something and told me 10 things to be aware of vs. someone who succeeded and didn’t recognize the role luck played in their success.



by avichalp   2019-05-30
Everything by Patio11 [0]. Traction by Gabriel Weinberg [1]. Also, see IndieHackers community [2] if you are interested bootstrapping.



by activatedgeek   2018-01-07
The website that goes along with the book
by DeanWormer   2017-12-23
This is the one that's usually recommended here. It's a great book!
by iridium   2017-10-24
Have you read the book Traction yet? It provides a very usable growth framework. More importantly, It also allows you to start thinking of marketing as a testable iterative process, and this simple change in mindset can do wonders for the engineer/hacker.