There's a few issues with this hard-line utilitarian POV, mainly what's called the "utility monster", first discussed by Robert Nozick in Anarchy, State, and Utopia[1] (1967). This is getting pretty complicated (and I could very well be wrong), but I think that "value" is probably some kind of combination of what you do for the firm (e.g. how much money you bring in) with what the firm does for society.
[1] https://www.amazon.com/Anarchy-State-Utopia-Robert-Nozick/dp...