A previous generation of the 'gig economy' hype was 'Free Agent Nation', a 2002 Daniel Pink book that extolled the virtues of being your own boss. The economy was cratering and in reality it became a game of musical chairs for what work was available.
https://www.amazon.com/Free-Agent-Nation-Working-Yourself/dp...
This all promotes a race to the bottom for least pay and lack of benefits IMO. Given that medical costs are a cynical for-profit business in the USA it's odd there is such enthusiasm in some quarters for these ideas.
I do know several people who fly around the word making money hand over fist speaking about the joys of this brave new era...presumably lots of people are showing up to hear the dream...