The Innovator's Solution: Creating and Sustaining Successful Growth

Author: Clayton Christensen, Michael Raynor


by scarface74   2020-07-15
AKA “The Innovators Dilemma”.

The solution?

by erispoe   2017-09-27
> it’s incredible hard to “start small” because your being judged against all the incumbents

Then you're probably addressing the wrong market. I found _The Innovator's Solution_[1] by Clayton Christensen pretty useful to understand that. You want to address a market that is underserved or not served at all by the existing big players. Often, it's by providing a service that is much simpler, much less powerful, but cheaper and/or more accessible than the existing solutions.