Lovemarks

Category: Marketing & Sales
Author: Kevin Roberts, A. G. Lafley
3.8
This Month Hacker News 1

Comments

by wiremine   2018-11-10
Caveat: I'm a software developer who's worked in agencies for half of my 20 year career. A few thoughts:

1. Branding is hard: everybody things they can do it. Creative direction and art direction are really, really hard. If you haven't seen the "Make my logo bigger cream" video, go watch it, and then have some grace with the Go team. https://www.amazon.com/Building-Strong-Brands-David-Aaker/dp...

Go read the Brand Guide twice before you start throwing darts. https://www.amazon.com/Lovemarks-Kevin-Roberts/dp/157687270X)

It's not my favorite logo, but it's definitely on brand.

If the go team is reading this: it might help if you lead with the mark and the mascot together. I think the logo in isolation is what's generating the strong reaction.